

my story
wait, who' s
Tricia?
An outdoor enthusiast and mother to 3 fun and spunky kids, Tricia Williams has always had a natural knack for spontaneity. She is the kind of woman you will leave a conversation with welcoming new perspectives and ideas, accredited to her passion for constant learning in order to give back. Leaving Penn State University with a BA in Business Management and a minor in Marketing & Advertisement, she has since used her education to better the communities within and around her.
With over 17 years of experience, Tricia handled the “entrepreneur” title with ease, starting her first e-commerce brand in 2017 that is still thriving today: Cairn Collective. The business is responsible for planting nearly 5,000 trees through partnership with a notoriously environmentally active non-profit, One Tree Planted.
Following the pandemic in 2020, it was evident to Tricia that many companies were shifting the way they were doing business, and marketing and advertising were the starting players. Small businesses in her community were looking to build marketing strategies that would withstand this newly fluid environment; so, born was Tricia’s second business launch, Social Clover Marketing.
Although born and raised in Pennsylvania, Tricia has traveled around the country, living out of a Jeep Grand Cherokee, camping with her husband, and exploring National Parks along the way. Accompanied by her two dogs and 8 chickens who mirror her same outgoing personality, Tricia aspires to start a small farm full of pigs, goats, and horses one day…after all it is great to have dreams!
It could be the notebook attached to her hip to capture her effervescent, creative mind, or the adventurous, outdoorsy spirit she carries––but whatever it is, your time with Tricia Williams is well spent.


my story
wait, who' s
Samihah?
A 2017 graduate of Wilson High School and digital design enthusiast, Samihah took to the collegiate life with ease. Majoring in Business, Marketing & Management at Penn State Berks, Samihah achieved Dean’s list every semester throughout her academic career at PSU, but the accolades did not stop there.
Post pandemic, Samihah interned at Social Clover Marketing where she fell under the wing of the owner, Tricia Williams, also a PSU Alumni, learning the ins and outs of digital marketing with a specific focus on social media and account management. She was also the award recipient of the “2021 Penn State Berks Outstanding Internship in Business Award in the Division of Engineering, Business, & Computing”
Following graduation, she joined Social Clover Marketing as the Marketing Assistant and has since been promoted to Social Media Account Manager. “Samihah is a bright, charismatic, hard-working individual who I am grateful to have as part of the team! She is an incredibly well-rounded young professional who brings tremendous value to Social Clover Marketing and our client portfolios.” Tricia Williams, Owner