Social Clover Marketing

AI: You Can Use it to Create Quality Content

You’ve surely heard of those apps you can install on your smartphone to generate artificial intelligence (AI) images from photos of yourself, your pets and more. But did you know AI can help you when it comes to marketing your business by generating quality content and imagery for blogs and more? It’s true!

How Does It Work?

AI uses natural language processing (NLP) and machine learning algorithms in order to understand and generate human-like text to auto-create articles, summaries and other written material. Your computer’s AI recognizes and optimizes patterns. It might read hundreds or even thousands of articles on self-care and pick up on phrases to then put together sentences to form paragraphs, and then a blog, on the topic.

If you’re afraid using AI to do this will create stiff, automated-sounding content, don’t be! Some of these services are quite incredible; they can generate blog posts that are often indistinguishable from those written by humans. The benefit to you? Fast, accessible, useful material and the ability to write about topics that you might not necessarily be fluent in otherwise. AI can help anyone, regardless of background and experience, to create copy to reach a wider audience without needing to search out an expert in a particular field.

AI is also being utilized online with chatbots. You’ve likely seen this if you need to inquire about something and type text into a Q&A box on a website. Chatbots can help to do research, to analyze data and to perform other time-consuming tasks. When you need customer support, a chatbot may be able to help provide real-time support.

Where to Start

You’ll need to decide which AI tool is right for your needs. Here are a few to consider…

• Jasper & Jasper Art: Jasper is regarded as being a fantastic all-around tool for content teams because its text generator has an enormous range of templates and formats to get marketing content started. It boasts the ability to create content 10 times faster. Jasper Art was made with marketers in mind. The art generator claims to “turn your imagination into unique images and photos in seconds” so you have the perfect picture to match your message. Both offer free trials and start around $82/mo.
• Descript: Descript exclusively works with video and audio instead of images, describing itself as the “only tool you need to write, record, transcribe, edit, collaborate and share your videos and podcasts.” There is a free option, and paid plans start at about $12/mo.
• ChatGPT: ChatGPT is the most advanced text generator on the mass market. Its trained model interacts with users in a conversational way and can answer follow-up questions, admit its own mistakes, challenge incorrect premises and reject inappropriate requests. Payment is based on credits purchased.
• Tome: Tome produces slide decks complete with copy and design. It asserts itself as being able to write text with a clear narrative running through it. This can be an asset if you need to plan a presentation. Payment is credit-based. 

Most AI platforms offer free trials so you can try before you buy to see if one might be a fit for you.

Want to learn more? We can help you navigate the world of AI! Reach out to us at 610.223.7102 or online at socialclovermarketing.com.