Get Set for Marketing Your Business in 2023
Believe it or not, the fourth quarter of 2022 is approaching and a new year is around the corner. Now is the time to start thinking about your marketing approach for 2023. What is a fit for your business? What are your branding priorities and strategies? What kinds of marketing should you consider to accomplish them? We’ve got a few ideas to get kick your brainstorming process into high gear.
1. SEO. SEO, or Search Engine Optimization, is leveraging search engines like Google to get your business seen by the masses. It can be maximized in a variety of ways, including through advertisements like pay-per-clicks and suggested posts. You can also utilize organic strategies like creating optimized content to improve your Google rank and the like.
2. Social Media Marketing. Here, your business uses platforms like TikTok, Facebook, Instagram, Twitter, and LinkedIn as key channels for sharing your messaging. You can create content (text, images or video) to share for free, or purchase paid space. If you’re lucky, some of your content will go “viral” and create quite a buzz.
3. Traditional Marketing. Traditional doesn’t have to mean boring. It’s a tradition for a reason, after all. Many types of traditional marketing have been time-tested. Think: display advertisements in magazines and newspapers, billboards, flyer inserts, and radio spots. Think about where your customers might be listening or looking and get in front of them!
4. Content Marketing. For the buyer that’s looking to make a larger investment that involves some research, and for the business that suits such a need, content marketing is a great approach. It involves creating, publishing, and distributing content to your target audience through channels like social media platforms, blogs, instructional videos, eBooks and webinars.
5. Influencer Marketing. This kind of marketing is growing at a rapid rate and is especially appealing when you’re looking to attract a younger generation of Instagram followers and TikTok users. Influencers are considered experts in their niches and have built the loyalty and trust of an audience you may be looking to reach. First, you’ll want to determine your influencer marketing strategy and define what type of influencer you’re looking to target. Next, create criteria for your influencer to be sure they are aligning with your strategy and budget. Consider their niche, the size of their audience, and their social metrics. You can find an influencer by reaching out to them on social media directly, by using an influencer marketing platform, by or hiring an agency to research for you.
Interested but overwhelmed by how to get started? We’re here for you. Let’s chat! Reach out to us at 610.223.7102 or online at socialclovermarketing.com.