Social Clover Marketing

7 Benefits of Hiring a Professional Copywriter

7 Benefits of Hiring a Professional Copywriter

Messaging and wording are so important when you are developing anything associated with your business. Think about it: do you have a mission? Does it reflect your business in a nutshell? Do you put out a newsletter? Do you post on social media? Do you have a product menu? Want to share your service line-up? Write a blog?

Every word you connect to your business should be purposeful and should reflect your brand. If you feel overwhelmed by that, have no fear. You’re certainly not alone. Rest assured that hiring a marketing firm, and related professional copywriter, can take a lot of the pressure off of your plate. To that end, consider these benefits a wordsmith can offer you…

1. Original & Regular Copy. You don’t have to bog down a member of your team – or yourself – with the task of coming up with wording for those aforementioned blogs, social media posts and the like. A freelancer or marketing firm will tackle it for you and will do so on a regular, consistent basis.
2. Increased Flexibility. You can call on your copywriter when you need them versus having to employ someone on staff and offer a benefits package and salary or hourly pay rate.
3. Focus on your Strengths. If your business doesn’t center on writing specifically, you don’t have to worry about struggling to complete writing tasks. You can get back to what you’re good at and leave the writing portion to the writing professionals.
4. Improved SEO. The best copywriters know how to craft copy that will use wording that drives traffic to your website.
5. A Professional Appearance. You won’t have to worry about spelling and grammatical errors. Your copy should be clear, correct and convey your desired messaging.
6. A Fresh Take. A writer not employed within your business can give an outsider’s prospective and give you a different take on how your business is viewed by the general public or a potential customer. They are able to offer a more objective opinion and might even bring new ideas to the table.
7. Need to work with someone who knows the ins and outs of your particular field? You can find freelance copywriters will specializations, too. It may take a bit more digging, but they’re out there, and they can be an invaluable tool.

Can Social Clover Marketing help your business with one of our copywriting professionals? Let’s find out! Connect with us at 610.223.7102 or online at socialclovermarketing.com.