HOW TO BUILD A STRONG BRAND IDENTITY
Marketing serves the sole purpose of creating recognition and awareness for a particular company, business, or industry. In order to do so, not only must one offer quality goods and services, but should display themselves in an attractive, desirable manner. To do just that, any business needs to develop a strong brand identity.
Keep reading to find out just how you can make your brand known!
Develop a Value Proposition
Being “known” for a particular product or service is tough in such a rapid market. However, a crucial part in developing a solid brand identity is understanding what you, as a business, can and will offer to your consumers. It is important to understand and market what your competitors don’t offer, as well as, what your customers demand for. A classic example of how to market your value proposition would be through an ad which we all have probably seen many times before… take a look!
T-Mobile shapes its value proposition by displaying its customer’s needs and how they can offer more than its competitors.
Understand Your Brand
A key component in marketing your brand is to be able to understand it for yourself. A great way to do so is through conducting a SWOT analysis! Identify your business’s strengths, weaknesses, opportunities, and threats.
Doing so will help develop a framework for you on how to market, improve, develop, and understand your business overtime.
Identify Your Brand
Over a span of time, colors and fonts are associated with certain businesses and companies. When looking at the food industry, the color red is associated with Coca-Cola, whereas the color blue is associated with Pepsi. Putting in place a theme with corresponding colors helps your consumers identify your brand with a “look” your business will develop over time. Another way of doing so is through choosing a primary font style to use.
Take a look at Coca-Cola and Pepsi’s signature font and color combinations below!
Remain Present
Around 74% of consumers rely on social media to guide their purchasing decisions (Fundera, 2021). Your business’s presence on digital platforms will shape the way people view your company. Staying constantly active on social media and other online channels will increase your consumer engagement rate and your overall online presence. Developing and maintaining both will set you apart from competitors in your industry and in turn, drive traffic to your business.
Give your business an identity and allow for others to explore what you have to offer! We hope these tips helped you kick start building a strong and memorable brand identity for your business!
