Lights On, Engagement Up: Why Is Creating Video Content So Important?
You're probably familiar with the concept of "content marketing"—the idea that by regularly creating and sharing valuable content on a variety of platforms, you'll attract your target audience, build your brand's reputation, and drive traffic to your website or business.
AI: You Can Use it to Create Quality Content
You’ve surely heard of those apps you can install on your smartphone to generate artificial intelligence (AI) images from photos of yourself, your pets and more. But did you know AI can help you when it comes to marketing your
The Future of Marketing
The marketing world is forever evolving. By the time you finish reading this blog, there will be algorithm changes, new app updates released, and many, many new trends for you to hop on! The future of marketing is something we
8 Important Marketing Trends for 2023
It’s no secret that marketing trends are constantly changing and that it’s important to be on top of what’s happening as well as what’s a fit for your business. To that end, let’s look ahead and see what’s forecasted to
Get Set for Marketing Your Business in 2023
Believe it or not, the fourth quarter of 2022 is approaching and a new year is around the corner. Now is the time to start thinking about your marketing approach for 2023. What is a fit for your business? What
How Outsourcing Marketing Can Be a Benefit
Is your business one of the many experiencing a staffing shortage? Are your employees tasked to their maximum? Is business booming or are you looking for it to be? More than likely, you’ve answered “yes” to at least one of
Why Marketing is Crucial During a Recession
You may or may not be surprised to hear that one of the first cuts business owners make during times of recession is to their marketing budget. Even the threat of a recession can cause business owners to pull back.
Businesses: It’s TikTok Time
Are you a business owner that’s dismissed the need to join the astronomically popular platform TikTok? If you’ve negated the need to check out the social media giant, likening it to somewhere to simply participate in dance and food challenges,
8 ESSENTIAL MARKETING QUESTIONS BUSINESSES SHOULD ASK THEMSELVES
You know you should have a business/marketing plan. But what should be in it? Sit down with yourself and your marketing colleagues, should you have them, and answer the below questions honestly. What are my main marketing objectives? Is your priority to
5 MARKETING TASKS SMALL BUSINESSES SHOULD OUTSOURCE
Running your own business but feel like you don’t have time to be a blog writer, web designer, advertising copy writer and social media guru, too? Rest assured; there are marketing companies for that. Don’t dismiss the need to promote your