You're probably familiar with the concept of "content marketing"—the idea that by regularly creating and sharing valuable content on a variety of platforms, you'll attract your target audience, build your brand's reputation, and drive traffic to your website or business.
Are you a business owner that’s dismissed the need to join the astronomically popular platform TikTok? If you’ve negated the need to check out the social media giant, likening it to somewhere to simply participate in dance and food challenges,
You know you should have a business/marketing plan. But what should be in it? Sit down with yourself and your marketing colleagues, should you have them, and answer the below questions honestly. What are my main marketing objectives? Is your priority to
Running your own business but feel like you don’t have time to be a blog writer, web designer, advertising copy writer and social media guru, too? Rest assured; there are marketing companies for that. Don’t dismiss the need to promote your