Lights On, Engagement Up: Why Is Creating Video Content So Important?
You’re probably familiar with the concept of “content marketing”—the idea that by regularly creating and sharing valuable content on a variety of platforms, you’ll attract your target audience, build your brand’s reputation, and drive traffic to your website or business. The most popular types of content are text-based (blog posts and articles), audio files (podcasts), and video content (webinars). However, recently, producing various forms of video content has become a more popular option for brands. Here’s why and how:
It’s Unique and Diverse
Videos are an excellent way to promote your business, educate your audience and entertain them.
Your business can use video content to tell stories that aren’t possible in any other medium. They’re a powerful way to communicate ideas, explain complicated concepts and showcase your product or service. Videos are also great for engaging with your audience on social media platforms like Facebook, Instagram, TikTok, YouTube, Snapchat, and more!
For example, a restaurant may want to film a Reel or a TikTok on how they make one of their dishes and post it online rather than posting a photo of the finished product. It’s also an ideal alternative rather than having their audience, for example, read a blog post on how to make a dish, or listen to a podcast on how the dish is made.
In fact, videos have become so popular that many brands use them as their primary means of marketing! A recent study found that businesses who produce video content see up to an 85% increase in leads compared to those who don’t have any videos posted online at all— how crazy is that!
Video Content Creation Is In— Right Now!
Videos are a great way to convey information, engage with your audience and build trust. They can also help you build brand awareness, loyalty and even increase sales. According to the Media Lab, “social videos are shared 1200% more than any text or pictures”.
Videos have been proven to increase engagement on social media sites by up to 80%, so if you’re not using them yet, now is the time!
Social media is a great way to build an audience because it allows people from all over the world to connect through shared interests or experiences. It’s also a great way for people who may not know each other in person to connect through shared interests or experiences— and this can happen at any time of day! If you want more people following and interacting with your business on social media, then consider adding some sort of video content into the mix!
Video content is a powerful tool for building your brand and reaching people online. As we’ve seen, videos can be used to tell stories, create content that’s unique to your business and tell customers more about who you are as an organization in a more in depth and personal way. If you’re not producing video content for social media, then you might be missing out on an incredible opportunity to build and grow your audience.
Interested on how to get started? We’re here for you. Let’s chat! Reach out to us at 610.223.7102 or online at socialclovermarketing.com— don’t forget to sign up to receive your FREE social media audit!