5 MARKETING TASKS SMALL BUSINESSES SHOULD OUTSOURCE
Running your own business but feel like you don’t have time to be a blog writer, web designer, advertising copy writer and social media guru, too? Rest assured; there are marketing companies for that.
Don’t dismiss the need to promote your business just because you have a lot on your plate. Sometimes investing just a few hundred dollars with a marketing firm can save you a lot of time (and time is money) and generate enough business to pay it back plus some.
Below are some worthwhile investments to consider…
Social Media
If your business is not on social media, or not active on social media, you’re missing out on a lot of potential business. With its immense popularity, your customers – and competitors – are likely there, which means you should be, too. Overwhelmed by the thought of crafting daily posts and monitoring comments and messages? There are experts that specialize in doing just that.
Web Design
One of the many lessons business owners have learned during the time of the COVID-19 pandemic is just how essential it is to have a website that’s easy to read, navigate, and that is up-to-date. Can you be reached via your site? Can you sell product there? Be sure your website reflects your current offerings and that it is boosting your potential revenue.
Artwork
Do you struggle with advertising because you don’t know just what you want your ad to say or how you want it to look? Let the professionals handle it. With a simple meeting discussing your goals, a marketing pro should be able to have ad materials developed that convey your desired marketing message and that showcase your brand’s look, too.
SEO
SEO, or Search Engine Optimization, is not necessarily easily understood by the lay person. Work with a professional to determine what the keywords and phrases are when discussing your business and field online. He or she can then target your online content in a way that gets your message in front of the customers you’re looking to attract. Trust us, you want to be near the top of those popular Google searches.
Blogging
Blogs are a great tool for updating your customers about what’s new with your business, for introducing clients to new team members, for educating those interested about services you offer, and so much more. The possibilities are endless, really. Blogs help to keep website content fresh, and are great content to share on social media. If you don’t feel comfortable writing blogs or are strapped for time, a marketing agency should be able to help.
Social Clover Marketing is a labor of love developed by Tricia Williams, an entrepreneur with experience in e-commerce, small business strategy, marketing and advertising. Services include social media management, developing marketing strategy, SEO and advertising concept, design and mobilization. Connect at 610.223.7102 or online at socialclovermarketing.com.
