SOCIAL MEDIA AN ESSENTIAL PIECE OF YOUR MARKETING TOOLKIT
Is your business set with a social media strategy? If you answered “no,” it’s time to get with the times, so to speak.
Consider just a couple of eye-opening stats from HubSpot before you dismiss the power of social media…
- Half of revenue is influenced by social selling in 14 common industries, including computer software, healthcare and marketing and advertising.
- Using social selling tools can increase win rates and deal size by 5 to 35 percent, respectively.
Are you in? Because you can’t afford not to be.
In today’s digital age, consumers are looking to social media now more than ever for recommendations of all kinds. Think: where to pick up dinner, what kind of computer system to purchase, where to shop for school clothes or a new car, who to hire for accounting and home interior services and much, much more.
Social media is also more important now in our COVID-19 pandemic world where social distancing is the norm. On pause are the days that people are holding face-to-face meetings and spending their days off going in-person window shopping. Instagram videos, TikTok shorts, and Facebook posts and reviews have taken on a whole new significance.
In fact, according to reputationx.com, 85 percent of consumers trust online reviews as much as personal recommendations. And a staggering 97 percent of consumers are searching online for local businesses. Twelve percent of those are conducting searches on a daily basis. You have to be there for them to find you.
Get there and Stand out
Not only is it essential that your business has a social media presence, but that presence also needs to work to demonstrate what makes your business unique and appealing. Ask your satisfied customers to help you to establish a base of glowing recommendations. Don’t be afraid to request support and see if your fans will do some bragging on your behalf.
Need further convincing? Reputationx.com also reveals:
- The purchase decisions of 78 percent of consumers are influenced by social media posts.
- Nearly 3 out of 4 consumers trust a company more if it has positive reviews.
- 60 percent of consumers say negative reviews make them not want to use a business.
- Videos are the #1 branded content used by marketers. Nearly 93 percent of marketers say that they’ve landed a customer thanks to videos on social media.
Social media continues to capture the attention of consumers, and they’re remembering what they see on social media when they’re ready to shop for products and services. We can help get you to establish a strong footing, and to move forward in a positive and profitable direction.
Social Clover Marketing is a labor of love developed by Tricia Williams, an entrepreneur with experience in e-commerce, small business strategy, marketing and advertising. Services include social media management, developing marketing strategy, SEO and advertising concept, design and mobilization. Connect at 610.223.7102 or online at socialclovermarketing.com.
