10 WAYS TO DRIVE ENGAGEMENT ON SOCIAL MEDIA
Feel like your Facebook posts are being seen by a dwindling audience? Trying your hand at promoting products, services and events on social media can be a frustrating task at times. When having to learn and navigate constantly changing algorithms and more, it can feel like a full-time job to get things right. Here are some quick tips that might help.
Evaluate your content.
Are you posting things that are likely to elicit a response? Engaging ideas include polls, videos, funny graphics and more that connects with readers emotionally.
Engage with those responding.
If someone bothers to leave you a comment, be sure to respond to them whether the comment is positive or negative. Show you appreciate the praise and offer a resolution, if possible, for something less favorable.
Ask for interaction.
Want people to like, comment or share something you post? Ask for that kind of response from go.
Build a Facebook group.
This kind of forum, by nature, tends to garner more interaction. People sharing like interests feel as if they are part of something, allowing you to build relationships. Just don’t leave everything to group members once the ball gets rolling. You have to be an active part of the group, too, as well as a moderator.
Everyone loves free stuff.
Want to see who’s paying attention? Running a contest or giveaway is a great way to do it. You can also set requirements like tagging friends (potential new “likers” or followers), visiting your website or another social media account, and more to qualify to win the touted prize.
Get Visual.
You’ve heard the phrase a million times; a picture is worth a thousand words. The same idea applies when you are posting to social media. A post containing an image or video is far more likely to garner attention than one without.
Ask for feedback.
Polling your followers can make them feel like their opinion is important. Perhaps you’re looking to decide between two images for an advertising campaign. Post them both and ask people to vote on which they prefer. This is particularly useful on Instagram.
Keep at it.
To be seen on social media, you have to commit to posting multiple times a day. On average, 2-3 times per platform is best if you’re looking to grow your audience. More than that might be annoying for followers, who may drop out. Studies show posting between 1-3pm is ideal timing-wise.
Consider word use.
Grab the attention of readers by starting your post off with two attention-getting words. Think “Contest Alert!”
Use emojis when appropriate.
According to OPUSFidelis, using emoticons can increase social media engagement. Who knew?! Just be sure your smiley face applies to happy content.
Need help sorting out social media? Social Clover Marketing is a labor of love developed by Tricia Williams, an entrepreneur with experience in e-commerce, small business strategy, marketing and advertising. Services include social media management, developing marketing strategy, SEO and advertising concepts, design and mobilization. Connect at 610.223.7102 or online at socialclovermarketing.com.
