5 WAYS TO DIVERSIFY YOUR SOCIAL MEDIA CONTENT
If you feel like you’re limited to a social media strategy of blanket posts on Facebook, Twitter, Instagram and LinkedIn posts, grasping at straws for what will be a hit, this is the blog for you. Read on and discover ways you can be maximizing your business’s social media reach.
Remember that above all else, it’s essential that your content is effective and compelling. What appeals to your audience? Keep that top-of-mind. Here are some ways in which to relay that information…
Articles, Blogs & Guides
These allow you to demonstrate your business and industry knowledge and afford you the opportunity to be of help to your consumers. After all, everyone like a helping hand in a time of need. The drawback here is that there is a seemingly endless supply of this kind of content out there, so it’s essential that you use keywords and employ targeted SEO efforts. House these on your website, tease them on platforms like LinkedIn and Facebook, and link back for increased traffic.
Share External Content
Feel like you don’t have time to craft an article or blog as often as you’d like? You can keep content coming by sharing from those resources and websites you trust. Again, LinkedIn, Facebook and Twitter are great platforms on which to employ this strategy.
Images
People love great pictures. Just think about the popularity of platforms like Instagram and Pinterest. It’s an image that first captures the user’s attention. It’s quick and easy and highly digestible content for the short attention-span crowd. Feel like you need help finding compelling images? You may look into investing in a stock photo service to help. A word of warning here: don’t get too wordy when you do post. This can defeat the quick and to-the-point strategy. Also, think about faces. People are more likely to engage in images with a human connection.
Video
Don’t be intimidated by Tik-Tok and YouTube. Short videos and livestreams are extremely popular and capturing the content can be quick and easy. Did you know that Facebook’s algorithm is even putting a priority on video? It’s true. And remember, video can be a great way to give the feel of a personal connection in the age of social distancing.
Testimonials
Good reviews and affirming word-of mouth will never go out of style. Be sure to ask satisfied customers to support you with positive Google and Facebook reviews and to send you a kind word you can include on your business website. After all, words are powerful.
Social Clover Marketing is a labor of love developed by Tricia Williams, an entrepreneur with experience in e-commerce, small business strategy, marketing and advertising. Services include social media management, developing marketing strategy, SEO and advertising concept, design and mobilization. Connect at 610.223.7102 or online at socialclovermarketing.com.
